Street League launches new female-focused social enterprise Street League today announced the appointment of the Managing Director for its new social enterprise which will use sport to help more unemployed young women get into work and training. Lindsey MacDonald joins Street League from the Homeless Football Association, which she co-founded in 2011. Street League’s award-winning Academy programme mixes football with employability skills, and has traditionally proved more popular with young men. The new ‘Street Fitness’ social enterprise will use other sports to attract a larger number of young women. Matt Stevenson-Dodd, Chief Executive of Street League, said: “I am delighted to welcome Lindsey to Street League. Her experience and expertise in building capacity and managing innovation in the sport-for-development sector made her the outstanding candidate to lead this exciting new chapter in the Street League story.” Lindsey will officially join Street League at the end of September. She volunteered as Chair of the Homeless FA for two years before moving into the role of Head of Research in April 2013. Lindsey said: “I am excited to be joining Street League, a charity that makes an outstanding contribution to tackling youth unemployment in the UK. I look forward to working in collaboration with my Street League colleagues and young people to develop Street Fitness as an appealing and inclusive national offer. "We will be building on Street League's success in using sport as a tool for engagement and personal development. This is an excellent chance to widen those opportunities and further their impact."