To tie in with the start of the New Year and to promote the launch of their 2017 sport for employment academies, Street League has updated its Made Outside the Classroom campaign with a new video featuring real young people who have “graduated” from their programmes into work or training. The goal of the campaign is to give thousands of young people the confidence to sign-up to an academy and get #movingintowork.

The young people are featured saying lines from the script such as “Success. There’s no time limit” and “school isn’t one size fits all”, with the aim of sharing the message that anyone can fulfil their potential with support from Street League, regardless of whether they succeeded in school or exams. ‘Made Outside the Classroom’ celebrates the transformational stories of young people who, with support from the charity, have overcome significant barriers and achieved success outside of traditional education.

 

Former Street League participant Tom, from Manchester, said: “For me school was tough. It wasn’t my cup of tea and I found it hard. I was out of work for about six months and I was just getting side jobs here and there. I felt worthless and I thought my future was going nowhere.

“I attended the Street League Academy programme for eight weeks. Street League helped me with my interview technique, confidence and socialising. After that I went for a job interview at Jewson where I got a two-week trial. I got told I’d got the job after a week! Now I feel like I’ve got a future.”

 

The original launch of the Made Outside the Classroom campaign featured a powerful video voiced by Terroll Lewis, the former Brixton gang member who is now the successful founder and boss of Block Workout gym. In the video, Terroll reassures young people that while “some were made in the classroom, we are made outside of it." The original campaign and video reached more than one million young people across the UK and gave more than one thousand young people the confidence to sign-up to one of Street Leagues sport and work skills programmes. Since April 2016, 943 young people have been supported into work, training, apprenticeships and further education.


 At this time of year, thousands of young people who are out of work are thinking about a fresh start, and Street League is the perfect place to begin this journey.

Street League offers free sport and work skills programmes to 16-24 year olds who are looking for work or training. All of the programmes have sport and fitness at their core, as the charity believes that sport has an incredible power to increase confidence, teamwork, leadership, communication and ultimately help young people find work. Depending on the local area, a young person can choose to partake in either football, dance fitness or fitness programmes which are combined with employability and life skills coaching, CV skills, interview training and a 100-hour work placement. 

To find out more about the programmes and register interest click here.